Fuel TV
Fuel TV asked Brand New School to create a series of station IDs. It was a completely open brief, and this was my concept:
Two bunnies on a clean screen go at it and make a baby bunny. That process loops. The baby bunnies find birds and they hump them, creating birdie-bunny hybrids. The screen slowly gets more chaotic. The birdie-bunny hybrids fly/hop around; remote control cars appear and get humped..err get made love to...some boom boxes on a stoop get humped. Each new hybrid state allows the creatures to do cooler skateboarding tricks. Some winged bunnies have speakers, some have antenaaes, wheels, and just patches of fur; some have brain defects. All the creatures stumble upon some skateboard decks, they all make love and do awesome tricks all over the Fuel TV logo.The spot ends on a completely chaotic full screen.
Produced at Brand New School.

[see the whole thing]